By Lamin Njie
The EU-funded Youth Empowerment Project Tourism and Creative Industries in partnership with the ROOTS Project, FAO, and the Gambia Hotel Association, recently held a one-day Business-to-Business (B2B) workshop at Bakadaji Hotel.
The event aimed to connect local producers and processors with hotels and restaurants, fostering collaboration and strengthening the local supply chain.
Speaking at the workshop, Yusupha Keita, ITC Country Representative, emphasized the transformative potential of trade; “At ITC, we believe that trade is not just about transactions it’s about transformation. Globally, ITC works to unlock markets for producers, women entrepreneurs, and youth. Through the EU-funded Youth Empowerment Project Tourism and Creative Industries, we are translating that global vision into local impact by building bridges between sectors, between aspirations and outcomes.”
Ms. Marion Nyang, Executive Secretary of the Gambia Hotel Association, highlighted the significance of the gathering, “This event is more than just a meeting of industries; it is a platform for establishing strong and sustainable partnerships that support local production, improve supply chains, and enhance the quality of services across our hospitality sector.”
